Selected Work

Projects designed for clarity, trust, and lasting recall.

A focused archive of brand identity, content direction, and social systems across wellness, beauty, and lifestyle businesses.

Sunday Skin Center project

Social + Identity

Sunday Skin Center

Challenge: fragmented digital tone. Outcome: calm, high-trust consistency.

 Noontalk Nail Lounge project

Social + Content

Noontalk Nail Lounge

Challenge: trend speed with weak structure. Outcome: clearer recurring content rhythm.

 The White Drip project

Social + Content

The White Drip

Challenge: inconsistent presentation. Outcome: stronger premium visual coherence.

 Salt and Stone Wellness Spa project

Social + Content

Salt & Stone

Challenge: atmosphere lost online. Outcome: immersive sensory storytelling.

 Umi Hillside Villa project

Social + Identity

Umi Hillside Villa

Challenge: weak destination narrative. Outcome: distinct hospitality brand voice.

 June and July project

Social + Content

June and July

Challenge: uneven visual cadence. Outcome: coherent editorial continuity.

What this portfolio shows

Systems, not one-off visuals.

Each case reflects ongoing direction that keeps a brand consistent across posts, campaigns, and client touchpoints.

How to begin

Start with one business priority.

Choose the offering that solves your immediate gap, then build the rest of your visual system around it.

Curation Principle

Selected for narrative, not volume.

Each project is featured because it shows how strategy, design, and content direction work together over time.

Mobile-first clarity

Strong visuals at every breakpoint.

Layouts and crops are tuned for mobile-first scanning, then expanded into richer editorial spacing on larger screens.